by Nicole Wright
September 8, 2021
Society of Professional Journalists suggested Authory.com to me, and now I know how essential Authory is - I'm going to extend it – for ANYONE in business.
It's not only for Journalists, Writers, Thought Leaders, as Authory aggregates your publications, has features that allow newsletters, as well as gain new subscribers. To me this means huge time savings, automation, and a way to market and scale start-ups, or otherwise existing companies who are at a stage wanting to grow. It can benefit one-person or small consulting firms; or ANYONE who is interested in creating and maintaining organization, assembling earned or paid media, and experiencing a greater ease in growing their brand.
Authory presents visually with a clean appearance. The features are comprehensively useful and relevant, without being overwhelming.
Building start-ups in private equity is different when VC backed, or your small team of excellent skilled professionals. Normally this latter category might be akin to an example of the independent film "movie triangle" time – money – quality. Obviously smaller firms or independent professionals have quality; they're brilliant and best in class, but small due to either time or money – when money references the cost of software or salaries that a VC backed firm would have. In this business category, I wanted to find various tools to help the excellent smaller companies take their business to the next level, helping to achieve their goals. While there are a host of tools that help, with a smaller handful much better than the rest, I wasn't expecting Authory to be a game changer for me, and I believe it is.
At some of the Corps I've invested in, I've hired marketing team and web designers to aggregate earned media and update the website. I no longer have to do that for my own personal projects, or if I want to grow a new brand organically. Some of the smaller boutique clients I consult with too; I'm excited to show them Authory, as many smaller companies aren't aggregating their earned media, and often haven't even thought about it until they get closer to investment funding, or otherwise different types of marketing/sales opportunities; and at that point, when they are asked for a portfolio and don't have it, it changes the perspective of the interested party. Authory can hands down solve that problem.
I'm looking forward to utilizing their newsletter feature; which seems like a better alternative to MailChimp, ConstantContact, or SalesForce.
The team at Authory has been clear, helpful, responsive; I appreciate their goal and execution – they do it well.
I asked Eric why he started Authory, and here is his response: I started Authory when I almost missed an article of a favorite journalist of mine. At that time I was wondering why there was no easy way for me to follow the content of said journalist. And then I started out to build such a direct gateway between readers and journalists.
"Authory has evolved a lot since then. Our customers made it very clear that they love the feature of the automated newsletter for their readers, but they also want a portfolio page that's self-updating, and article backups, and social media analytics."
September 8, 2021
Society of Professional Journalists suggested Authory.com to me, and now I know how essential Authory is - I'm going to extend it – for ANYONE in business.
It's not only for Journalists, Writers, Thought Leaders, as Authory aggregates your publications, has features that allow newsletters, as well as gain new subscribers. To me this means huge time savings, automation, and a way to market and scale start-ups, or otherwise existing companies who are at a stage wanting to grow. It can benefit one-person or small consulting firms; or ANYONE who is interested in creating and maintaining organization, assembling earned or paid media, and experiencing a greater ease in growing their brand.
Authory presents visually with a clean appearance. The features are comprehensively useful and relevant, without being overwhelming.
Building start-ups in private equity is different when VC backed, or your small team of excellent skilled professionals. Normally this latter category might be akin to an example of the independent film "movie triangle" time – money – quality. Obviously smaller firms or independent professionals have quality; they're brilliant and best in class, but small due to either time or money – when money references the cost of software or salaries that a VC backed firm would have. In this business category, I wanted to find various tools to help the excellent smaller companies take their business to the next level, helping to achieve their goals. While there are a host of tools that help, with a smaller handful much better than the rest, I wasn't expecting Authory to be a game changer for me, and I believe it is.
At some of the Corps I've invested in, I've hired marketing team and web designers to aggregate earned media and update the website. I no longer have to do that for my own personal projects, or if I want to grow a new brand organically. Some of the smaller boutique clients I consult with too; I'm excited to show them Authory, as many smaller companies aren't aggregating their earned media, and often haven't even thought about it until they get closer to investment funding, or otherwise different types of marketing/sales opportunities; and at that point, when they are asked for a portfolio and don't have it, it changes the perspective of the interested party. Authory can hands down solve that problem.
I'm looking forward to utilizing their newsletter feature; which seems like a better alternative to MailChimp, ConstantContact, or SalesForce.
The team at Authory has been clear, helpful, responsive; I appreciate their goal and execution – they do it well.
I asked Eric why he started Authory, and here is his response: I started Authory when I almost missed an article of a favorite journalist of mine. At that time I was wondering why there was no easy way for me to follow the content of said journalist. And then I started out to build such a direct gateway between readers and journalists.
"Authory has evolved a lot since then. Our customers made it very clear that they love the feature of the automated newsletter for their readers, but they also want a portfolio page that's self-updating, and article backups, and social media analytics."
Try and love it for yourself. Feel free to check out Authory.
Or sign up using an invite link: https://authory.com/walliserglobal/invite?key=WaSIh
