Thursday, February 2, 2023

White Box Jewelers you can trust

Tonight I met Eddie & Eric. White Box Jewelers is a gorgeous and pristine store in Portsmouth for customers (with another location in New York for jewelers).

They both looked me in the eyes and Eddie said he could help change my watch battery. (This was the fourth jeweler I stopped by in my quest.)

I asked him why he did what he did. He shared some of his story. A man with a bachelors in Accounting and Masters in Entrepreneurship, this was at least his second store. (He’d also been involved in restaurants and other ownership before; I found out.)

I asked him why he liked it and he said that he is able to provide service to others in their happiest times. (He didn’t need to say more as I could see the intention of occasions throughout the store; engagement, marriage, gift). He said that some visit him too in trying times, but that more often it’s positive.

I asked him what made him transition to jewelry, the some decades ago that he did. He was in transition related to a relationship, and with some soul searching and investigation, he made a decision to embark in this industry.

I liked him as he is wise. He was relaxed in a way only experts can be. He is well experienced, and knows little details that many miss. He, to me, is a straight shooter. Or at least he saw that I look for that, and so laid things out in direct and plain details to me (about my watch), which made me instantly appreciate him. (I want the truth from everyone, in a way that’s done with rapport building.)

It was a small encounter, but one that reminded me of everything that I used to love about business consulting in Silicon Valley. The East Coast is very close to my original home, and the people seem more grounded, direct, with an inner strength. It’s a different type of happiness with longevity, that I recognize.

If any of this resonates with you, feel free to reach out to Eddie about your next gift: jewelry, watch, or custom design. We all need high quality & people we can trust.